Girl Scouts of the USA, the world's largest girls' leadership development organization, is set to reach even more girls through an exciting new partnership with Barbie.
Barbie and Girl Scouts of the USA have partnered to create the first-ever limited-edition "Be Anything, Do Everything" patch. The patch is designed to inspire the next generation of female leaders, encouraging girls to explore endless career possibilities through Barbie.
In line with the Girl Scout mission, Barbie has fueled girls' imaginations on their journeys to self-discovery, allowing them to dream and explore a world without limits. For more than 50 years, Barbie has shown girls they can be anything they want to be-from a princess to a president.
Barbie and Girls Scouts are two of the most recognizable brands among girls today, with Barbie the number-one fashion doll in the world. And in fact, 90 percent of all American girls own at least one Barbie doll.
Barbie dolls are age-appropriate for girls 3 and up, enabling a younger girl to act out her Girl Scout ambitions through play and an older Girl Scout to enact her Girl Scout experience to date.
Diversity has been a core value of Girl Scouting since its founding in 1912. Girl Scouts of the USA and its local councils and troops value diversity and inclusiveness and do not discriminate or recruit on the basis of race, religion, ethnicity, sexual orientation, socioeconomic status, national origin, or physical or developmental disability.
Similarly, Barbie is a global icon represented in more than 45 different nationalities and sold in 150 countries.
Healthy body image and a girl's sense of self are culturally relevant topics that surround brands with a focus on girls and women.
Barbie has long been a lightning rod for adults to leverage their causes, with little regard for the millions of girls around the world who truly see Barbie as a friend who lets them play out their dreams. Barbie is not a miniature replica of a real person and was never modeled on the proportions of anyone real.
There are currently no scientific studies connecting Barbie with body issues, and girls understand that Barbie is a doll. Further, her design is optimized for play, allowing girls with small hands to easily change her fashions.
Always a trailblazer, Barbie has had more than 135 careers over the years, including astronaut, paleontologist, Air Force jet pilot, surgeon, and NASCAR driver. Recently, Barbie has been focusing on STEM-based careers like computer engineer, architect, and this year's Mars explorer.
We have been asked to feature a Girl Scout Barbie for years, and the merging of two American icons is a natural blend. Toys like Barbie can serve as an excellent conversation starter about girls' roles and aspirations in society. Our partnership with Mattel helps girls see that there need not be gender-based limitations with regard to careers.